Established in 1923, the Danish sports brand hummel has a long history within the sportswear industry. 140 passionate employees work at the headquarters in Aarhus with the common mission of Changing the world through sport. The primary target markets are Scandinavia, Central Europe and Turkey. There are also global distribution channels in another 32 countries. hummel designs, produces and markets clothes and equipment for various sports as well as sneakers and leisure wear for both adults and children. With the product categories teamsport, footwear, kids, sport lifestyle and selected premium co-labs, hummel launches new styles several times a year in a consistent mix of retro and contemporary trends. hummel A/S is part of the Thornico Group.